Your Team at Level Up Automation of Florida

Level Up Automation of Florida launched in the Orlando and Tampa Bay areas in Spring 2022. The company founders, Toni Lynn Scalero and Scott Hritz each have over twenty years of expertise leading branding, sales, and marketing strategy at audio giant, Bose Corporation. In Tampa, managing partner Tom Vogl oversees sales and operations for the West Coast of Florida. Tom's expertise includes more than 30 years of consumer electronics, and he sees his role to be a partner and source for today's technologies.


Knowing what it takes to deliver an unparalleled experience to clients, Toni and Scott have sought to create a team of professionals that bring the talent, dedication, and leadership to their work. That team is comprised of CE industry veterans with skills to deliver memorable, high touch experiences.


Toni Lynn Scalero

An accomplished, results-driven executive with a background in retail operations, human resources, and sales management spanning nearly four decades. Identified as a rising star early in her career, Toni moved quickly into a leadership position and began rising through the ranks of retail management. Her visionary leadership style and ability to assemble high-performing teams became a hallmark of a successful career with several retail industry leaders, culminating with developing and driving the largest retail market for Bose Corporation. Taking that same passion and skill set to the next level is what Toni has achieved today in launching Level Up Automation in key markets throughout Florida.


Scott Hritz

Scott began his CE career in 1996 with audio powerhouse, Bose Corporation. His love for technology and his business acumen evolved over the course of two decades as he was elevated into leadership roles for their retail division. In search of a new challenge, Scott shifted into district leadership for Safelite AutoGlass in 2015. There he developed a respected team centered on partner growth and business expansion. A proven leader in a varitey of industries, Scott's honed hiring and engagement skills to build high-executing teams. Scott brings knowledge, expertise, and an exciting new approach to the world of CE integration with the launch of Level Up Automation in Florida.

Co-Owner/Managing Partner

Tom Vogl

Born and raised in Jacksonville, Florida, Tom gravitated to the CE industry early on and has spent his professional career working with products on the cutting edge of technology. He's garnered a proven track record in sales achievements, personal development, and project management, but it's Tom's easy yet empowering leadership style that has earned him respect and accolades from employees and colleagues throughout his career. Known for his creative style, he brings a spirit of innovation to every business he touches. As he moves into an ownership position, he's transferring his many skills to Level Up Automation and to creating a new dynamic for today's technology customers.

Automation Specialist

Jennifer Rooks-Royston

Having 20 years as a Store Manager with audio giant, Bose Corporation, Jenn led sales teams in top-performing stores from Northern California to the Mid-Atlantic. Her passion for the customer experience is evident with every interaction and her dilligence was rewarded with multiple Store of the Year nominations and awards. Today, Jenn brings her vast knowledge of the consumer electronics industry and delivering great sound to finding the ideal solutions for the Level Up customer.