Your Team at Level Up Automation of Florida

Level Up Automation of Florida launched in the Orlando and Tampa Bay areas in Spring 2022. The company founders, Toni Lynn Scalero and Scott Hritz, each have over twenty years of expertise leading branding, sales, and marketing strategy at audio giant, Bose Corporation. In Tampa, managing partner Tom Vogl, overseas sales and operations for the West Coast of Florida. Tom’s expertise includes more than 30 years of consumer electronics and he sees his role to be a partner and source for today’s technologies 

Knowing what it takes to deliver an unparalleled experience to clients, Toni and Scott have sought to create a team of professionals that bring the talent, dedication, and leadership to the work. That team is comprised of CE industry veterans with skills to deliver memorable, high-touch experiences.



An accomplished, results-driven executive with a background in retail operations, human resources, and sales management spanning nearly four decades. Identified as a rising star early in her career, Toni moved quickly into a leadership position and began rising through the ranks of retail management. Her visionary leadership style and ability to assemble high-performing teams became a hallmark of a successful career with several retail industry leaders, culminating with developing and driving the largest retail market for Bose Corporation. Taking that same passion and skill set to the next level is what Toni has Achieved today in launching Level Up Automation in key markets throughout Florida.



Scott began his CE career in 1996 with audio powerhouse, Bose Corporation. His love for technology and his business acumen evolved over the course of two decades as he elevated into leadership roles for their retail division. In search of a new challenge, Scott shifted into district leadership for Safelite AutoGlass in 2015. There he developed a respected team centered on partner growth and business expansion. A proven leader in a variety of industries, Scott’s honed hiring and engagement skills to build high-executing teams. Scott brings knowledge, expertise, and an exciting new approach to the world of CE integration with the launch of Level Up Automation in Florida.



Born and raised in Jacksonville, Florida, Tom gravitated to the CE industry early on and has spent his professional career working with products on the cutting edge of technology. He’s garnered a proven track record in sales achievements, personnel development, and project management, but it’s Tom’s easy yet empowering leadership style that has earned him respect and accolades from employees and colleagues throughout his career. Known for his creative style, he brings a spirit of innovation to every business he touches. As he moves into an ownership position, he's transferring his many skills to Level Up Automation and to creating a new dynamic of today’s technology customers.



No stranger to consumer electronics or to the Level Up Automation business, Braden joins the Florida team as Business Development Manager. Starting his career with Level Up in our Massachusetts office, he comes with years of experience in product knowledge, installation, and understanding the growth of the automation business. Most recently having completed a role as Program Coordinator for a large non-profit, Braden is stepping back into a world that most reflects his passions; seeing customers experience the best of what today’s electronics have to offer.



Brandon joins the Florida team with an impressive resume of successfully navigating the consumer electronics field. Graduating from Atlantic Technical College with an electrical degree, he first began applying his skills working as an apprentice with an electrician and later moved to a service technician and trainer role with a door company in Central Florida. As he transitioned into the role of Project Manager for a Custom Integration firm in Ft. Lauderdale, he further honed his skills, becoming a certified programmer with Control4,, and most recently, Lutron. Brandon brings a wealth of knowledge, experience, and technical proficiency to our team while ensuring our customers are wowed by the results.